KRAFTED
This is a story about Micah MAcifee (aka Krafted). We met in 2018 while working at Truett’s Grill in McDonough. At the time, he was on YouTube as “SneakerHeadMicah,” buying and selling shoes.
Whenever he clocked in for work, all the guys in the kitchen would start whispering to each other, “Is that him…is that the guy.” One of us would yell from the back of the kitchen, “Is that SneakerHeadMicah!?” Some customers would look around in confusion. He would turn around with a look of fear and tell us to shut up, and we all had a good laugh. We all eventually left Truett’s for different jobs. Fast-forward to 2020, the year everything changed for everyone. The whole world was brought to a screeching halt. We all had different experiences, but for Micah, it was the start of an exciting new journey. He said, “Everything started during COVID. Because I had a lot of free time, I used that to really figure out what my passion was.”
Micah wanted to do something with art but had no idea how or where to channel that energy. So he started with a name: Krafted. The brand name has many iterations: ThanksKrafted, Krafted World, but right now it’s just Krafted.
“Funny enough, crafted with a C was not an available username, so I spelled it with a K.” After finding a name, Micah started putting out his digital art. He would later begin to design clothes and small interior things such as rugs and wall art.
Since 2020, Micah has made an entire outfit or “uniform for creatives,” inspired by his elementary school experience with mandatory uniforms. Micah and his friends would try different ways to “improve” their uniforms or add some individuality. Rather than trying to get away from school uniforms, Micah has taken what was intended for conformity and made it something that displays his uniqueness. All his followers share this love for taking control of the past and using it to inspire the future.
Micah believes fashion isn’t something we choose to be a part of, but rather we decide how we interact with it. He said, “I feel like everything is always in constant contact with fashion.” There are entire clothing lines designed for going to the store. If you wear clothes, then you’re part of the fashion world. We talked about fashion during this interview until we were deep into a rabbit hole. People have written many books on the relationship between culture and fashion, but we were only scratching the surface.
At present, Micah is shifting Krafted from clothing and focusing more on interior design: rugs, lamps, wall art, etc. But he isn’t done with clothes.
At the beginning of the year, Micah partnered with Alon Keophandy, a fellow creative. Together, they are starting a clothing line called “Comontone.” The current direction for this line is to simplify the daily fit. They want to remove all the distractions of patterns and brands and focus on tones and textures.
Micah is one of my inspirations. We may not be working in the same art medium, but his determination to follow through with his dream is inspiring.
Thanks, Krafted.
You can follow the Krafted journey and see all of his product here.
The End.
Special thanks to “The Photo Spot” for film processing.